Constructive gadfly

A strange article in “The Nation” of this week, co-authored by women apparently versed in ’tween and adolescent matters of what’s selling. They cite a stat from a market research firm [NPD] that the sale of thongs climbed to $610 million and $150 million of which from girls ranging in age 13-17. Manufacturers are treating these like T’ shirts with all kinds of naughty and cute inscriptions and logos from Dr. Suess Cat to Muppets, not to mention a puppy thong with the inscription “Wanna Bone?” — all of which is aimed at sexiness at lower ages and to go along with the stripper-pole rising in sales among all too young girls. So much for the defense of the “free-market.” Of course, firms profess that is all harmless fun.

The co-authors bring up an interesting incident when Mayor La Guardia, of Liberal-Republican coalition, decreed that nude dancers in the ‘39 World’s Fair cover their private parts. Yes, even then exotic dancing existed and no wonder since the beginning of civilization male power made the art mandatory. The twist now — I suspect since MTV and Madonna — is that it is girl power that is in the forefront, and the message is that one can look and salivate but not touch — demure behavior has gone to hell. If it were so that this melodramatic demonstration meant abstinence, then it is a good thing but gauche. In my day it was called “tease” and it worked only because virginity was paramount and if it did not work it meant “slut.”

Now conservatives would be quick on the trigger that liberals brought this kind of freedom on. Yet how is it Tipper Gore led the fight in the 80s to ward off such trends? And surely La Guardia — when there was such a thing as progressive Republicans — had posted long ago a warning sign? I have been a Democrat all my adult years and sometimes locally voted liberal. But those were the days when parties emphasized political reform, not culture. I no longer consider myself liberal for the simple reason I detest campy pimps like Heffner and what’s his name from “Screw”, and also Joe Francis, the surfer peeping tom, who are no more interested in the liberal wing of “politics” than the neo-cons. I am strictly a New Dealer concerned about the general and moral welfare of the greatest nation in history and fill up when it degenerates into inane frivolity.


Copyright © 2004 Richard R. Kennedy All rights reserved. Revised: January 4, 2004.    
Comments
on Jan 04, 2004
Funny how much things change. I remember being embarrassed to death that I still had to wear little flowered panties and undershirts when the other junior high girls had moved on to bikinis and bras. Now the moms and grandma's are buying thongs for younger and younger girls - not even teenagers. I think there is definately a trend in this country to girls growing up too soon. My grandma told me she was embarrassed when they first showed a commercial for deoderant. My aunt left a movie because it showed a woman in her slip. What happened to modesty - I really don't know.
on Jan 05, 2004
Right on! My wife used to say in viewing commercials that a woman has no privacy anymore!
on Jan 05, 2004
It went along with low rider jeans.
on Jan 05, 2004
The sales are to minors too. Twenty years ago it was called 'child exploitation' to even consider such a marketing scheme as done now, 24 hours a day on television. We have to re-arrange our perception of things a bit. The hippy generation was not a generation of tolerance as much as a creation of media and consumerism. It was a strange way to be 'different' when you wore your hair long because 'everybody's doing it'. Television raised these kids with commercials that announced, " Hey kids, it's the new thing, the moving grooving thing." Now, they go to their wall street jobs and leave their kids with a cathode rayed nipple. It's the age of abject consumerism and the parents are out eating at restaurants that advertise saying the servings are so large that NO ONE can eat it all, meaning eat here and waste, waste, waste. So why won't little Susie tell Mom and Dad (if he's still in the home after divorce industry gets through with her),"I want a thong" and get it? I watch the Nikleodeon kids choice awards and am disgusted at men and women in their thirties marketing their nonsense fifth-grade lyrics for sale. I got to go to another blog or I'll break something here.
on Jan 06, 2004
Seerye: Yes, it seems that jeans are in a war of the crevice--cheeks vs bosom.
Anathema: Advertising and producers used to be proud of marketing--can't say that anymore with the pimps in charge.